It is a town in the Nev?ehir province, and lies 22 km. to the east of Nev?ehir, on the Kayseri highway 7 km. to Göreme. It was Ürgüp that acted as a pioneer to make province known to the world. Through the enterprising spirit of its mayor Ali Baran Numano?lu and its population, hotels with wine on tap in the rooms, campings and pensions were built.
Owing to the hospitality of its people and the entertainment provided (for example folk dances by dancing groups every evening) most tourists prefer to spend the night in Ürgüp.
Besides its historical wealth the town is noted for its wines, carpets and handicrafts. The sunset in the Cappadocian valleys from the top of "fairy chimneys" is an unforgettable sight.